The graph of the Logo is based on the ellipse –the contrail which celestial bodies circulate, originating from the two key basic letter “C”and “A”which is abstracted from “CHANGAN”and is set as the basic element for design”. After abstracting, combination and transfiguration, the Logo is formed as a celestial body moving for ever, a rising arrow, an exquisite steering wheel. Also the Logo hints a deft car running on road smoothly.

CHANA car logo is made up of two elements – an emblem shaped like a shield and a sharp arrowhead: (1) the extended shield emblem symbolizes the solid foundation on which CHANA is ushering in its business boom after having experienced and survived the ups and downs and various turbulences of the past one hundred years; its metallic feel and design suggest the outstanding quality cast into the CHANA auto as a result of being honed and polished by its past. (2) the brilliantly shining and perfectly sharp arrowhead signifies that, building on experience accumulated over the previous one hundred years, the CHANA group, just like an arrow on the bow, is poised and ready for action, determined to forge ahead with an irresistible force!

The arrowhead carries two levels of meaning: (1) the meaning of the letter “a”. A is the first of 26 letters, and the first letter of the chinese character “an” - the name of the first car manufactured by CHANA as an independent brand. It represents the very first step made by the hundred-year old CHANA in the field of independent original cars. The meaning of this as “first” not only sets out the direction in which CHANA auto is developing, but also reveals the strength of CHANA in independent research and development and its grand vision of becoming the industry leader. (2) the sharp "arrowhead" symbolizes CHANA’s determined and enterprising spirit, and the overwhelming force propelling it forward. The logo’s overall arrangement skillfully integrates both the group’s basis of strength for determined advance and its unshakably solid foundation. And it embodies strength and quality, as well as a spirit of resolute progress!